Sirocco Action Plan and Regionally-Integrated Strategies Validation during “Valencia, sustainable cruise destination” Conference

Sirocco Action Plan and Regionally-Integrated Strategies Validation during “Valencia, sustainable cruise destination” Conference

The Conference "Valencia, sustainable cruise destination" has been organized by Fundación Valenciaport in collaboration with the Port Authority of Valencia on 28th May 2018.

The aim of the event was to contribute to the sustainable development of cruise tourism in Valencia by encouraging the active participation of all the actors involved in their value chains.

During the meeting  Andrea Muñoz, Project Manager at Fundación Valenciaport, illustrated the conclusions obtained from the European project SIROCCO.  Among the emerging trends set to shape the future scenarios, Muñoz highlighted concerns about environmental sustainability, new technologies used to facilitate operations and market segmentation. She also presented a map of Valencia cruise tourism value chains, together with a proposal of initiatives that will contribute to their sustainability.

The Conference ended with a debate in which attendees reflected on the main sustainability-related factors that will influence the future of cruise tourism in Valencia, putting forward new proposals for actions to be taken into account from the perspective of each  value chain actor. During this final discussion the cruise stakeholders of the port of Valencia validated the Action Plan and the Regionally-Integrated Strategies  elaborated in SIROCCO project.

The session was attended by representatives of regulatory agencies, the city, the region, the chamber of commerce, passenger service providers, shipping agents, tour operators, travel agencies, land transport providers, tour guides, tourist attraction operators, destination service operators, as well as other companies and organizations linked to cruise tourism.